Canvas K-12
Canvas, the learning management system (LMS), wanted to kick off its entry into the K-12 market with a memorable experience for prospects. In partnership with copywriting, we came up with a colorful children's book leave-behind for the onsite pitch teams. The approach was so successful and beloved by prospects that similar sales enablement materials were added to the campaign and it expanded to the primary buyer audience materials.
Art Direction • Design • Illustration • Print Production